Why Isn’t My Rock Hill SC Home Selling?

I get this question on occassion from anxious home owners that were hoping their home would sell within days of putting it on the market.  Fortunately for my home sellers, in most cases the reasons their house isn’t selling usually comes down to the simple fact that you can’t sell a house overnight.  In other cases, there’s some tweaking that needs to be done in order to sell the home fast and for top dollar.

Here are a few suggestions to consider if you don’t think you’re house is selling fast enough.

1. Is it priced too high? In many cases, this is the single biggest reason why your home isn’t selling.  In tough markets like the one we’re experiencing, house buyers have many more options so it’s critical to make sure your home is priced to sell.

   Now you don’t want to simply give your house away, but you may need to consider that a price reduction is needed to sell the property.

2. The home is too ‘personalized’. This is another common problem.  If potential home buyers can’t envision themselves living in your home for all the family photos or other extensive personalization you’ve done, you’re going to have a very difficult selling your home.

   You want people to want into a home where they can easily see themselves living, with their furniture, and their personal touches, not yours.

3. Your agent isn’t doing enough to get the word out about your house. In today’s tech-savvy real estate market, it’s critical that your house is marketed online.  And I’m not just talking about listing it in the MLS. 

   A good agent should have your home listed on their website or blog, they should have it listed in the large real estate websites like Yahoo! Real Estate or Zillow, and they should also be taking advantage of social media sites like Facebook or Craig’s List.

   If you’re agent isn’t doing any of these things, it may be time to have a conversation with them about joining the social media revolution. And if they say those things aren’t important, look for a new agent.

4. Holding open houses. Now, while open houses for the general market really aren’t all that effective, broker or agent open houses can be.  This is an open house for just real estate agents or brokers.  This is a great opportunity to get the word out about your house to other agents that may have potential buyers for your property. 

   Yes, it takes a little bit of work to put on a good agent open house, but at the end of the day, it’s an important step in getting the word out about your home.

5. Have some patience. Again, just because your home hasn’t sold within the first week of going on the market doesn’t mean it won’t sell.  It just means the right buyer hasn’t come along yet.  If you have a hard-working, savvy real estate agent on your side though, it’s really only a matter of time before you’ll soon be sitting at the closing table!

If you’re considering selling your Rock Hill SC or Fort Mill SC home, I’d love an opportunity to share with you all the ways I’ll market your home in order to sell it as quickly as possible and for the highest price possible.

Contact Sharon to sell your Rock Hill SC home today!