Even though the Rock Hill/Fort Mill, SC real estate market remains strong in comparison to other areas of the country, there’s no doubt it’s currently a buyer’s market. So if you have a home you’re thinking about selling or already have on the market, here are a few suggestions to help you get the quickest sales, at the highest price possible.

First, take a look at what else is on the market and figure out what you can do to make your’s stick out. If 9 out of 10 homes aren’t selling, look at the 1 that is and do what they did. In most cases, I imagine it’s selling because it’s in the best condition, has the fewest repairs needed, or does the best job of helping potential buyers living there without too much hassle. Your home needs to match that criteria.

Second, be sure to get high quality photos that really highlight your home’s features. Nowadays, roughly 85% of home searches begin online and in most cases, the homes that have the most pictures available are the ones that get the most action. That’s because people like to do as much work online as possible before actually hitting the pavement.

If you only have one or two pictures, they’re not very high quality, or they don’t do anything to excite potential buyers, chances are your home will sit on the market longer than it should.

Third, price your home to sell. Don’t make the mistake of thinking you need to price your home high in order to get the most at the closing table because again, it will end up sitting on the marketing longer than it should.

To avoid overpricing your home, take a look at comparable properties that have sold recently in your area. Then take into account any positives or negatives that could impact the price. Negatives include bad locations (next to a busy intersection, liquor store next door, etc.), a bad layout, or a high foreclosure rate in your neighborhood. Positives could include recent upgrades like hardwood floors or granite counter tops, a neighborhood pool with low home owner’s dues, or a quiet neighborhood with close proximity to local ammenities.

Fourth, employ a multi-faceted marketing plan. There isn’t one single marketing tool that is guaranteed to sell your home so it’s important to employ many different tools and methods. Some people will find your house simply driving around your neighborhood, some will find it via online searches for ‘Rock Hill Fort Mill SC homes’, and others will find it through the classified ads in the Saturday paper. Because of all the different ways people search for homes, it’s critical to make sure your home can be found in these locations.

Finally, consider listing your home with a qualified, experienced real estate agent. A good agent will have access to all the tools and resources necessary to sell your home quickly and for top dollar. Just as potential home buyers find homes in different ways, there are different types of agents. Each agent will have her own style and methods so it’s important to carefully interview any agent you’re considering to ensure a good fit.

Selling your home during a buyer’s market can a huge challenge. But with the right knowledge, you can create a ‘home selling action plan’ that produces results quickly and profitably.

Contact Me to learn how I can help you sell your Rock Hill, Fort Mill, or Tega Cay, SC home quickly for top dollar!