While this may not be news to some, this is the first I’ve seen of it, but Overstock.com, the discount warehouse website that sells everything from books and DVD’s to appliances and flat screen TV’s, is now jumping on the real estate listing bandwagon. I’m signed up to receive Overstock’s daily specials email and the one they sent today is promoting their real estate portal.
Here’s a screen shot of the emaill:
From what it looks like, you pay a flat fee to have your house listed in their portal. There are also a few other add on services that might be attractive to someone looking to sell their Rock Hill SC, Fort Mill SC, or Charlotte NC home by themselves, but as always, there are pitfalls to selling your home this way.
Yes, you save money on the real estate commission, but you’re left to your own devices to see that all the paperwork goes through smoothly, that the inspections are done properly, and that at the end of the day you’re protected from any type of negligence or lawsuit. Real estate can be a complicated game and while it’s definitely possible to navigate alone, it sure is a lot easier when you have a professional working with you.
So, aside from the obvious revenue Overstock generates from the listings, why would they get into the Internet real estate game?
Well, if you didn’t already know this, over 80% of all real estate transactions these days begins on the Internet. And that percentage is only going to continue to increase. So, if such a high number of people are online searching for real estate, and with Overstock’s huge online presence, it’s a great way for them to increase their online exposure.
As people are searching for their dream home in Rock Hill SC online, they may stumble upon Overstock’s new real estate website and decide to check it out. While their on the website searching for their dream home, they’ll be developing a relationship with Overstock.com that, if they didn’t already know who they were, might lead them to check out their primary e-commerce website.
You see, it’s all about exposure and developing a relationship with people. The more eyeballs you can be exposed to, and the better job you do at developing a relationship with those people, there more chance you have of making a sale for your product or service.
So, kudos to Overstock.com for jumping into the online real estate game. If you’re curious, the website is http://realestate.overstock.com
Is it a worthwhile investment for someone hoping to sell their home? Possibly. Again, the more people that see what you have to offer, the better your chance of someone that likes it finding it and ultimately making you an offer.
In the game of real estate, or just business in general, it’s about exposure.
If you have a home or property in the Rock Hill SC, Fort Mill SC, Tega Cay SC, Lancaster SC, or South Charlotte NC area you’d like to get increased exposure for, I’d love to share with you how my inovative marketing solutions can help you increase the exposure you get.
Give me a call today and let’s get your home sold!
